Creative Design Meets Execution.
Turning Go-to-Market Strategies Into Engaging, User-Centric Brand Design.
Visual Planning 8 Brand Redesign
I served as the creative lead for the launch of Visual Planning 8, Stilog Inc.’s flagship scheduling software for resource and project management. The project aimed to revamp the firm’s branding initiatives, delivering a modern, user-focused design for VP 8 while integrating the latest software updates into the overall go-to-market strategy.
COMPANY & INDUSTRY
Stilog Inc | Technology (SaaS)
I led the brand design refresh and go-to-market strategy for a project management software company, updating the website, UI/UX, and marketing collateral to showcase the latest software features. By turning complex updates into clear, engaging digital experiences, we boosted brand recognition, improved user engagement, and made the software feel intuitive and approachable for any business.
Campaign Summary
| Website Redesign & Optimization
| UI/UX Strategy & Implementation
| Digital Asset Management
SCOPE OF WORK
| Prototyping & Iteration
| Motion & Interactive Design
| Brand Governance & Fluency
VP 8 Brand Redesign
I led the brand design refresh and go-to-market strategy for a project management software company, updating the website, UI/UX, and marketing collateral to showcase the latest software features. By turning complex updates into clear, engaging digital experiences, we boosted brand recognition, improved user engagement, and made the software feel intuitive and approachable for any business.
COMPANY & INDUSTRY
FFP INC | FINANCIAL SERVICES | 2024
Campaign Summary
The goal of the campaign was to established a performance baseline for webinar engagement across the firm, gathered client feedback, and identified opportunities for future nurturing events and ongoing client education initiatives.
SCOPE OF WORK
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FFP Wealth Management
Based in New Jersey, FFP Financial Services, Inc. is a full-service independent financial planning firm that specializes in comprehensive planning for individuals, families, and small businesses.
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Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
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Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
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Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
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Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
