WORK EXPERIENCE

Marketing Manager

• Managed a $60,000+ annual marketing budget across multiple campaigns, including client events, print and digital advertising, and strategic brand initiatives.

• Led a creative team of 4+ in executing email campaigns, webinars, SEO blog strategies, website optimization, and social media marketing.

• Managed project milestones and team performance, conducting individual evaluations and performance-based assessments to drive efficiency and results.

• Developed and maintained 150+ marketing assets using Adobe Creative Suite, including brochures, pitch decks, postcards, signage, infographics, social media templates, web banners, case studies, and email templates.

• Planned and executed high-impact in-person events and seminars, collaborating with strategic partners such as BlackRock, Prudential, and Lincoln Financial to coordinate event logistics, contract negotiations, and client engagement.

• Designed and implemented the firm's annual content marketing strategy, overseeing social media, blog development, web content, and email marketing campaigns.

• Crafted and executed brand strategies to enhance visibility and market positioning.

Senior Marketing Specialist

• Led the strategic planning and execution of Stilog’s global brand strategy (2019–2022) across all marketing channels, including print, email campaigns, newsletters, social media, and the company website.
  
  • Managed PPC advertising campaigns to drive prospect engagement, aligning digital efforts with tradeshows, webinars, and social media marketing on LinkedIn, Google Ads, and the Capterra B2B Marketplace.
  
  • Developed sales enablement materials for the U.S. market, including client pitch decks, product one-sheets, and targeted marketing collateral.
  
  • Partnered with creative agencies to implement the go-to-market strategy for Stilog’s latest software update, optimizing SEO keyword rankings and executing targeted ad campaigns to boost visibility and engagement.
  
  • Directed a team of content developers and copywriters, ensuring the timely delivery of print, digital, and advertising materials.
  
  • Oversaw the U.S. corporate media calendar, coordinating corporate events, training sessions, and industry engagements.
  
  • Played a key role in the UI/UX design of Visual Planning 8, contributing to a modernized software interface that received positive customer feedback.

External Marketing Consultant

• Supported customer lead generation and data management using Salesforce.

• Successfully executed a $10,000 customer satisfaction email campaign, achieving a 60%+ engagement rate.

• Oversaw merchandising, inventory, shipment, and delivery of marketing materials through third-party vendors.

• Collaborated cross-functionally with the sales team to supply marketing collateral and fulfill creative requests for regional events.

• Coordinated with a creative agency to assist in the development of Privileged Access Management as a Service For Dummies – CyberArk Special Edition, integrating it into a lead funnel campaign to drive engagement and generate leads.

Digital Content Specialist

• Increased digital engagement by 135% by cultivating a strong social media presence and implementing targeted strategies.

• Managed end-to-end logistics for client events, overseeing promotional campaigns, vendor coordination, and customer engagement initiatives.

• Organized monthly interactive popup marketing campaigns highlighting Sodexo’s latest products and services, accompanied by follow-up initiatives to track engagement, satisfaction, and sales opportunities.

• Curated and maintained a monthly social media calendar across Facebook, Instagram, and web content to drive consistent brand messaging.

• Authored blog articles highlighting company programs, upcoming events, and seasonal offerings.

• Led creative content development, including illustrations, typography, photography, video production, and animations to enhance digital storytelling.