Wealth & Wellness Series
Around age ##, many people begin planning for retirement and meet with a financial advisor to see if they are on track. During these conversations, they often discover an overlooked challenge. While they have planned for savings and investments, they have not fully considered the financial impact of their health.
To address this gap, FFP Wealth Management created a three-part webinar series focused on the connection between health and retirement planning. The Wealth & Wellness Webinar series encouraged meaningful conversations about wellness, long-term financial security, and the hidden costs that can affect retirement.
By bringing together wealth professionals and wellness practitioners, we made retirement planning more relatable and helped clients prepare for the financial realities that come with aging.
COMPANY & INDUSTRY
FFP Wealth Management | FINANCIAL SERVICES
Coordinate a three-part webinar series designed to encourage wealth management clients to schedule meetings with their financial advisors to discuss long-term care planning.
The goal of the campaign was to established a performance baseline for webinar engagement across the firm, gathered client feedback, and identified opportunities for future nurturing events and ongoing client education initiatives.
Campaign Summary
SCOPE OF WORK
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Web design
I developed digital experience for the Wealth and Wellness webinar series, including the email campaigns, website landing page, Zoom Meeting Invite, and Marketing Journey.
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Content Management
I reviewed, coordinated and revised presentation content and post event follow up resources tailored for client experience
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Event Coordination
Coordinated pre-planning meetings, run of show content, and Q&A session of the event.
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Reporting
Managing attendance tracking, presenter budgets, as well as post event email follow up engagement and future client meetings scheduled.
Meet the Team
Behind everything we do is a team of people who truly care. We bring our full selves to the table—open-minded, collaborative, and ready to make something great.